In my previous posts, Part 1 and Part 2 of ‘Find Your Wedding Dress in UK’ I tried to convince Asian brides in the UK that they can find their perfect Asian wedding lehenga or saree without having to travel to India or Pakistan! As promised, here is a review of the most popular UK bridal stores for Asians.
Strand of Silk is an online retailer offering the latest indian wedding wear collections for women and men, from some of the best Indian designers, such as Anita Dongre, Raakesh Agarvwal and Siddartha Tytler.
Strand of Silk offers such stunning collections (Indian bridal sarees and lehengas) and special services which are definitely worth checking out. Their special services include a custom made service ‘Made for You’, where brides have the option to personalise their dresses to suit their requirements. With this special service they provide you with very detailed measurement instructions (pictures and video) to ensure perfect fitting. Additionally, if you are looking for just a size alteration, they offer one free alteration service for Bridal orders!
Other Strand of Silk bridal services include ‘Experience The Dress’ with which you can have your outfit ordered to your home to see the embroidery and style, try it on and show family members and friends. They also offer expert styling assistance, such as different combinations of an Indian bridal lehenga, saree and accessories, what styles can be worn at different ceremonies, as well as styling tips for guests!
Onitaa – When I walked into this store I felt like I was entering a princess walk-in-wardrobe as it gives such a luxurious feel, and filled with stunning Asian Bridal sarees and lehengas. The first half of the shop offers stunning collections by Pakistani designers (for women and men) such as Deepak Perwani and Zainab Chottani, whilst the far end displays Indian fashion by designers such as Mansi Malhotra and Arnab Sengupta.
However, I was more impressed with the Pakistani collection than Indian – the Indian bridal dresses were either too gaudy or too simple! On the other hand, I loved some of their in-house creations which are definitely worth checking out! They also offer some pretty contemporary clutches and jewellery by Amishi.
Phulkari London – Phulkari’s store is located on Ilford Lane (East London), conveniently situated for Indian wedding shopping. They offer a great range of Asian fashion designers from India and Pakistan, including Sabyasachi and Satya Paul. They also offer their own in-house collections Phulkari Bespoke which are eye-catching with starting prices from £700.
RDC London – Another store located on Ilford Lane, the heart of Asian fashion shopping, offers gorgeous Indian and Pakistani inspired fashion and bridalwear. This is a great store if you are not interested in a designers name but rather a pretty and affordable wedding dress. Their special bridal service offer includes creating a wedding dress from scratch to fulfil your requirements!
Aashni + Co – This gorgeous store definitely lives up to its high-end location Notting Hill, offering Indian wedding outfits from some popular Indian bridal designers such as Rohit Bal and Manish Malhotra. If you have a high budget and want to be seen in specific designer’s creation, then this could be the place for you.
Personally, Strand of Silk is my favourite of the UK bridal stores for Asians since they offer such a beautiful bridal collection suitable for a range of budgets. They are also extremely helpful, by giving the option to have the garment ordered home to try on and show others before committing yourself. You can simply sit back, relax, order your dream dress at home and let them do the rest for you. They will advise you and handle the garment with so much care – they truly understand the importance of a wedding dress for a bride!